Personas
Mats — platform founder
Grow club customers and see the business at a glance.
platform_admin · 7 stories
Lotte — sales & onboarding
Move prospects to live clubs without re-entering data.
platform_sales · 5 stories
Pieter — club manager
Full tee sheet, correct pricing, no oversold rounds.
club_manager · 24 stories
Sofie — reception
Handle phone bookings and check-ins fast.
club_reception · 13 stories
Jens — content editor
Publish course pages and flyovers that sell rounds.
club_editor · 5 stories
Anne — club member
Book her usual Saturday round with member rates.
player · 27 stories
Tom — visiting golfer
Book a round abroad without creating an account.
guest · 8 stories
Platform finance specialist
Follow up invoices and reconcile subscription revenue without rewriting history.
platform_finance · 3 stories
Product and platform content manager
Prioritise requests and publish accurate platform content.
platform_product · 8 stories
Customer support specialist
Resolve club issues through explicitly authorised, traceable access.
platform_support · 2 stories
Club marketing manager
Manage club relationships and publish consent-aware communications.
club_marketing · 11 stories
Club finance specialist
Reconcile collections, outstanding balances and recorded refunds for the club.
club_finance · 7 stories
Coach and event organiser
Manage assigned lessons and events without unrelated club access.
coach · 5 stories
Roles
Platform owner / administratorplatform
Operate the SaaS business; elevated actions audited.
Sales / customer successplatform
Prospects, deals, onboarding, follow-up.
Platform financeplatform
SaaS billing, collections, reporting.
Product / content managerplatform
Roadmap, releases, platform website and brand.
Platform supportplatform
Restricted support; explicit, logged elevation.
Club owner / managerclub
All authorised functions for their club.
Reception / booking staffclub
Tee sheet, bookings, player lookup, check-in.
CRM / marketing managerclub
Segments, communications, website content.
Club financeclub
Transactions, refunds, exports.
Course content editorclub
Hole info, media, flyovers.
Player / memberplayer
Book, pay, manage own information.
Visiting / guest playerplayer
Book without membership via verified link.
Coach / event organiser (optional)club
Assigned schedules and participants only.